Su:m 37 Water-full Skincare

October 20, 2014 at 10:57 pm | Posted in Beauty | 2 Comments
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With the sheer amount of skincare I have on rotation, it’s usually quite rare for me to have an entire routine with just one brand/range. But with the Su:m37 Water-full range, I ended up rotating all the products at the same time, even to the point of neglecting my others.

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Su:m 37 Air Rising CC Cream

September 16, 2013 at 9:01 pm | Posted in Beauty | 2 Comments
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I’m quite a fan of Su:m 37’s Air Rising Moist Cushion Foundation, so when dear Elaine offered to pass me the Su:m 37 Air Rising CC Cream, I was really excited. This would also be my first CC cream, so naturally my excitement level was through the roof.

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Su:m 37 Air Rising Moist Cushion Foundation 02

October 2, 2012 at 11:05 pm | Posted in Beauty | 1 Comment
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Korean skincare/cosmetics brands are always way ahead of the trend and always coming up with new and novel ways to capture attention and $$ from consumers. The next big thing after vibrating foundations was the era of the cushion foundations. Every self-respecting brand was either on, or soon jumped on that bandwagon and released their own version. In Singapore, Laneige launched the Snow BB Soothing Cushion (which surprisingly wasn’t launched in Korea), but that seems to be the only version we have. Nonetheless, with the help of Gmarket, I got my hands on the Su:m 37 Air Rising Moist Cushion Foundation 02 during my Gmarket Haul #3.

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Gmarket Haul #3

September 24, 2012 at 9:39 pm | Posted in Beauty, Stationery | 9 Comments
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It’s been awhile since my last Gmarket Haul #2 back in June, and I finally gathered enough orders from friends/colleagues to make it worth the shipping. This one’s pretty epic too as we added stationery and clothes to our haul!

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Korea 2012 Haul Part 2 (Final)

May 2, 2012 at 9:38 pm | Posted in Beauty | 13 Comments
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Compared to last year when I had a grand total of 5 haul posts, this year seems remarkably tame as this is the second and final part of my haul post for my Korea 2012 trip. There are some items which are not featured as they’re CPs or intended as gifts so I had already packed them separately or already given them away. I do qualify though that even if the quantity of actual purchases seem lesser, this year I did end up buying from higher-end brands and had more large-value buys from counter brands.

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